Read the article about how Storylines work in Hilma.
Storytelling has been fundamental to our survival
Storytelling is one of humanity's most vital traits and has evolved significantly over time. Its power lies in its ability to entertain, educate, inspire, and unite people across cultures, generations, and contexts. Whether conveyed through oral tradition, literature, visual arts, or digital media, stories have a profound impact on individuals and societies, shaping our understanding of the world and our place in it. They provide the contexts that help us make sense of our experiences.
The human capacity to create and share stories is crucial for understanding everything that happens to us. The brain, as a meaning-making organ, is constantly engaged in crafting narratives that make our lives coherent, comprehensible, and predictable. Historically, storytelling has been instrumental in our development, fostering understanding, facilitating collaboration, and strengthening social bonds.
All understanding is shaped by both emotions and thoughts.
To capture the brain's attention and make a presentation effective, it's crucial to set a clear goal. Understanding what the brain needs to stay engaged helps in delivering presentations that resonate. If we've attended a meeting or listened to a presentation without engagement or comprehension, our brains don't process much—other than the sense that it was a waste of time. Effective presentations create context through a blend of emotional and cognitive engagement.
The brain is constantly looking for meaning and context
The brain is constantly searching for meaning and context, especially when we need to think about something new, or think and act differently from how we are used to. For understanding to be created in our brains, both engagement and comprehension are necessary. Emotions drive us forward and are crucial for making decisions, including the decision to continue listening.
A Storyline creates the right context
Context and meaning are paramount when considering the needs of the listening brain.
This context is built by first establishing why we should listen, then understanding what we hear, how we can use that knowledge, and when we can apply it. These are the core elements of all effective storylines, ensuring that listeners grasp the context.
Hilma's storylines offer ready-made plans to help you craft presentations that resonate with your audience. Hilma also provides coaching throughout the entire process, guiding you to effectively convey your message.