With milestones, order is created in the human brain that facilitates putting together the narrative and providing context. With the Hilmatell storyline, you focus on the task of reaching the listeners with one thing at a time, without losing anyone along the way. These steps are Hilmatell's milestones. A milestone is a defined task that becomes clear to both you and your listeners. It can be, for example, creating curiosity or presenting an analogy. That task makes it easier to find the right thing to say in the speech script and, if needed, the right image for the context. And Hilmatell AI coaches you with content and ideas if you need inspiration.
Read the article about how milestones work in Hilmatell.
The brain needs a context to understand
Understanding develops gradually. It works like this
Just about every goal needs a plan for the objective to be achieved. Everything from building a house, participating in a Vasaloppet to making a good potato gratin.
Success is far from guaranteed just because you have a goal. What matters is always the different steps you take to reach the goal. The structure. In cooking, it’s called a recipe, in building it’s a drawing, and in presentation techniques, it’s called a Storyline.
Milestones build a storyline
Storylines are rhetorical plans; they are recipes for making people listen and understand. No one goes from ignorance to knowledge directly when sitting and listening. It happens gradually. It is, therefore, the best way to conduct a training, a Monday meeting, or a sales pitch. People understand quite frankly nothing without the context that the milestones create. There will be no potato gratin if you use turnips instead and forget to turn on the oven.

Milestones create order in the brain
Milestones are the building blocks that create order in the human brain, piecing together the story and providing context. Together they create the whole we need to understand a message. Just as there are different recipes for different dishes, there are different storylines for different purposes and meetings. Each milestone has a clear task in a specific plan for the listeners. Some milestones create engagement, others clarity, some activity, and others realize the knowledge you want to give them so that they understand how it should be used.
Focus on the listeners
Milestones allow you to focus on the task of reaching the listeners with one thing at a time, and without losing anyone along the way. Your task in each milestone is clear. When you are to present, your goal is for the listeners to feel and understand and for you to lead the listeners through the entire presentation towards the goal.
More help during your preparations
- Breaking down a larger goal into smaller, manageable milestones provides clarity on what needs to be accomplished to reach the listeners.
- Helping you adjust your strategy if needed and ensuring that you are on the right path to achieving clarity and creating meaning.
- Greater flexibility and easier to adapt your content. E.g. new information.
- Achieving milestones gives a sense of accomplishment and progress, which increases the motivation of your listeners and yourself. Capturing and maintaining attention throughout the presentation.
With storylines, you find recipes with milestones that you need to succeed in achieving the set goals for your listeners.