Storylines answer the listeners' questions

The goal of your presentation is the listeners' engagement, understanding, and actionability.

Storylines in Hilmatell are carefully crafted to motivate, engage, educate, and activate your listeners. They are thoughtfully created with the insight that listeners rely on the presenter to guide them through the presentation, and they expect to leave feeling informed and satisfied.

Answering the questions that all listeners ask themselves—Why should I listen? What am I expected to understand? How can this information be applied? When should actions be taken?—not only provides clarity and structure to your presentation but also improves the overall effectiveness of the presentation.

This is why the categories in a Storyline are connected to these questions, creating a cohesive structure for your presentation, guiding your listeners through the narrative, and empowering them to grasp the meaning and the practical implications of the content presented.

Here is an explanation of each category:

Motivate — Why?

As a presenter, you want to build trust, expectation, and give the listeners a clear goal that piques their interest. Why should your listeners listen to you?

The sub-goals in this category are your opportunity to build trust, create expectation, and clearly communicate the objectives of your presentation. Engage your listeners by sparking their interest and making them eager to hear more.

Define — What?

You need to make your topic clear and explain your message in the right order and manner. This category is therefore about achieving clarity and understanding by defining your topic and ensuring that your listeners understand fundamental concepts and knowledge. What do the listeners need to know?

Organize your message in a logical order, present the information clearly, and guide your listeners through the key points of your presentation. This approach helps your listeners understand the topic and follow along without difficulties.

Activate — How?

In order to inspire your listeners to take action, you must provide them with the right tools to apply your knowledge. Activate therefore focuses on empowering your listeners. How should the listeners use your information?

Supply them with the tools and resources they need to effectively use the information you have presented. Inspire them to act based on the knowledge you have shared, whether it involves implementing new strategies, adopting best practices, or making informed decisions. With these sub-goals, you empower your listeners to apply what they have learned and make a concrete impact.

Realize — When?

Finally, you need to solidify the knowledge among the listeners and help them find the way forward. Realize is about reaching this moment of understanding and action. When should your listeners act on the information?

Whether it involves making changes immediately, planning for the future, or taking gradual steps, guide your listeners towards realizing the full potential of your presentation. Help them consolidate the knowledge you have shared and navigate the way forward with clarity and confidence.

Conclusion

By understanding the significance of each category in your Storyline and addressing the questions "Why?", "What?", "How?" and "When?", you can strategically design and deliver your message to captivate, inform, empower, and inspire your listeners. Use these elements thoughtfully to create powerful presentations that resonate and drive meaningful action.