As a leader, storytelling is a crucial tool. It creates understanding, builds relationships, and motivates action.
Therefore, leaders should use storytelling.
Engagement: People relate more strongly to stories than to numbers and facts.
Trust: Authentic stories make you as a leader human and credible.
Values: Through stories, the organization's goals and values become vivid and concrete.
Inspiration: A strong story can make others feel, want, and dare more.
In change: Tell about previous challenges that have led to success.
To strengthen values: Highlight employees who have acted in line with the company's values.
When setting goals: Paint a vision for the future – and each person's role in getting there.
In crises: Speak honestly about the current situation, show the way forward, and create
involvement.